Sales and marketing
Marketing Manager Resume Example
This page shows a full resume for a marketing manager with 8 years of experience in business-to-business (B2B) software and consumer e-commerce. The person in the example owns a $4.2 million budget, leads a team of 4, and reports pipeline and customer acquisition cost (CAC) each month. Use it as a guide for your own resume.
Under the example, you find summary examples and strong bullet points with revenue results. You also find the skills, the certifications, and the keywords that applicant tracking systems (ATS) look for. Most of the advice also works for a general marketing resume, from specialist to director.
Updated
The job in numbers (US)
3.3 times the median for all jobs.
- Marketing Manager$166,790
- All jobs in the US$50,980
- Jobs
- 421,600 jobs (2025)
- Job outlook
- 7% growth (2025–35)
- Typical education
- Bachelor's degree and related work experience
Source: US Bureau of Labor Statistics, Occupational Outlook Handbook. Median pay: $166,790 per year (May 2025).
Full marketing manager resume example
The example uses the free LaTeX template. The person, the employers, and the numbers are fictional.
Danielle Okafor
Marketing Manager | B2B Demand Generation and Paid Media
danielle.okafor@example.com · (555) 016-7342 · Denver, CO, US
Summary
Marketing manager with 8 years of experience in B2B software and direct-to-consumer e-commerce. Own a $4.2M annual program budget and lead a team of 4 at a 600-employee software company. Grew marketing-sourced pipeline from $18M to $31M in 2 years and cut customer acquisition cost (CAC) by 22%. AMA Professional Certified Marketer (PCM); Google Ads and HubSpot certified.
Experience
B2B software company with 600 employees that sells production scheduling software to mid-size manufacturers.
- --Own a $4.2M annual program budget across paid search, paid social, events, webinars, and content; report spend, pipeline, and CAC to the chief marketing officer each month.
- --Lead a team of 4 (2 campaign managers, 1 content marketer, 1 marketing operations specialist) and manage 2 outside agencies.
- --Grew marketing-sourced pipeline from $18M in 2023 to $31M in 2025 with account-based campaigns for 400 target accounts.
- --Cut blended CAC from $14,200 to $11,100 (22%) by moving 30% of the event budget to paid search and webinars.
- --Raised the demo-request conversion rate on the pricing page from 2.1% to 3.4% with 11 A/B tests in 2025.
Direct-to-consumer outdoor apparel brand with $45M in annual online sales.
- --Managed $2.6M per year in Google Ads and Meta ad spend; raised return on ad spend (ROAS) from 3.2 to 4.6 in 18 months.
- --Launched an email and SMS program in Klaviyo that grew to 210,000 subscribers and 24% of online revenue.
- --Cut cart abandonment from 74% to 66% with a 3-email reminder series and a shorter checkout.
- --Planned 4 seasonal launches per year with the merchandising team; the fall 2021 launch sold 92% of its stock in 6 weeks.
- --Hired and managed 2 marketing coordinators and 1 freelance designer.
Digital marketing agency with 35 employees and 20 retail and software clients.
- --Ran paid search campaigns for 8 clients with a combined budget of $90,000 per month.
- --Wrote and tested landing pages for 5 clients; the average conversion rate rose from 2.8% to 4.0%.
- --Built a Looker Studio report template that cut monthly reporting time from 6 hours to 2 hours per client.
- --Wrote 40 blog posts and 6 e-books for software clients; organic sessions for the 2 largest clients rose 55% in 12 months.
Education
Skills
Certificates
How to write a marketing manager resume summary
Write 3 or 4 sentences. Start with your title, your years of experience, and the type of business, such as B2B or consumer. Then give your budget, your team size, and one or two results with numbers. End with the platforms or certifications that the job posting names. Do not write a list of adjectives.
- 1Title and years of experience
- 2Setting and scope
- 3One result with a number
- 4Certifications or licenses
Marketing manager with 8 years of experience in B2B software and e-commerce. Own a $4.2M program budget and lead a team of 4. Grew marketing-sourced pipeline from $18M to $31M in 2 years and cut CAC by 22% with a shift from events to paid search and webinars. Daily user of HubSpot, Salesforce, and Google Ads.
Marketing specialist with 3 years of experience in paid search and email marketing, now ready for a first manager role. Managed $60,000 per month in Google Ads spend for a regional home services company and raised the lead conversion rate from 3.1% to 4.5%. Trained 2 new coordinators. Google Ads Search and HubSpot Inbound Marketing certified.
Account executive with 6 years of B2B sales experience in industrial equipment who now applies for marketing manager jobs. Closed $5.2M in new business and ran more than 120 discovery calls per year; know how B2B buyers choose a vendor. Wrote the sales playbook and 14 customer case studies that the marketing team used in campaigns. AMA Professional Certified Marketer (PCM), Marketing Management.
Marketing Manager resume bullet points
Open each bullet with an action verb, in the present tense for the current job and the past tense for earlier ones. Give one business number in each bullet: pipeline, revenue, CAC, ROAS, a conversion rate, or a budget. Write the start value and the end value with a time, such as "from 3.2 to 4.6 in 18 months". A percentage without a base is hard to judge.
Weak
Managed the marketing budget.
Strong
Owned a $4.2M annual program budget across 5 channels; moved 30% of event spend to paid search and webinars, which cut CAC from $14,200 to $11,100.
Weak
Responsible for social media ads.
Strong
Managed $2.6M per year in Meta and Google ad spend and raised ROAS from 3.2 to 4.6 in 18 months.
Weak
Worked closely with the sales team.
Strong
Agreed on lead definitions and a 24-hour follow-up rule with the sales director; the lead-to-opportunity rate rose from 9% to 14% in 2 quarters.
Weak
Ran email campaigns.
Strong
Built a 5-email onboarding series in HubSpot for trial users; trial-to-paid conversion rose from 11% to 15%.
Weak
Led a team of marketers.
Strong
Hired and managed a team of 4 that launched 3 product campaigns in 2025 and delivered 118% of the annual pipeline target.
Use only numbers that are true. If you do not know an exact number, give a range or a frequency, such as “10–15 per day”. Do not put the names or private details of patients, clients, or students in a bullet.
Skills for a marketing manager resume
Job skills
- Demand generation
- Marketing budget management
- Search engine marketing (SEM)
- Paid social advertising
- Account-based marketing (ABM)
- Email and lifecycle marketing
- Marketing analytics and attribution
- Conversion rate optimization (CRO)
- Go-to-market planning
- Market research and segmentation
People skills
- Clear written briefs
- Data-based decisions
- Team coaching
- Collaboration with sales
- Presentations to executives
- Prioritization
Software and tools
- HubSpot
- Salesforce
- Google Analytics 4
- Google Ads
- Marketo Engage
- LinkedIn Campaign Manager
- Tableau
- Canva
Certifications and licenses
A marketing manager job does not require a license or a certification. Put the certifications that you have in their own section with the full name, the issuer, and the year. Some platform certifications, such as Google Ads certifications, expire after a set time. Renew an expired certification or remove it from the resume.
- Professional Certified Marketer (PCM)
- Optional. The American Marketing Association (AMA) gives it in more than one track, such as marketing management and digital marketing. It shows broad marketing knowledge.
- Google Ads certifications
- Optional. Google gives free certifications for Search, Display, Video, and other campaign types through Skillshop. Write the exact name, such as "Google Ads Search Certification".
- Google Analytics Certification
- Optional. Google gives it through Skillshop. It shows that you can read Google Analytics 4 (GA4) reports and measure conversions.
- HubSpot Academy certifications
- Optional. The Inbound Marketing certification and the HubSpot software certifications are common in B2B jobs that use HubSpot.
- Marketing automation certifications
- Optional. Adobe gives certifications for Marketo Engage, and Salesforce gives them for Marketing Cloud. Add one when the job posting names that platform.
ATS keywords for a marketing manager resume
An applicant tracking system (ATS) is the software that employers use to collect and sort applications. Recruiters search it for words from the job posting. Job postings for this role often use the words below. Use a word only when it is true for you.
- demand generation
- marketing strategy
- go-to-market
- campaign management
- budget management
- pipeline
- customer acquisition cost (CAC)
- return on ad spend (ROAS)
- conversion rate optimization
- marketing automation
- HubSpot
- Salesforce
- Google Analytics
- paid media
- search engine optimization (SEO)
- content marketing
- account-based marketing
- marketing qualified leads (MQL)
- KPIs
- cross-functional
Which of these words does your resume have? Paste a job description, and PDF CV shows the match.
Check your resumeTips for a marketing manager resume
Put revenue numbers first, not activity
A hiring manager wants to know what your marketing produced. Put pipeline, revenue, CAC, ROAS, or a conversion rate in your strongest bullets. Give the number of emails, posts, or events only when it explains a result.
Write your budget and your team size
The budget and the team size tell the reader the scope of your job. Write the annual budget, the channels, and the number of direct reports and agencies. A manager with a $4 million budget and a team of 4 applies for different jobs than a manager with $300,000 and no team.
Use the metrics of the business model
B2B and consumer marketing use different metrics. A B2B posting asks about pipeline, marketing qualified leads (MQL), and the sales cycle. A consumer or e-commerce posting asks about ROAS, average order value, and repeat purchases. Use the metrics of the job that you apply for.
Show how you work with sales
In a B2B company, marketing and sales share the pipeline target. Write one bullet about a shared process, such as lead scoring, a service level agreement (SLA), or a handoff rule. Give the result as a number, such as a higher lead-to-opportunity rate.
Add one link to your work
Put one link in the header to a short portfolio or a LinkedIn profile with campaign examples. Show 2 or 3 campaigns with the goal, the channels, and the result. Remove client names and data that a former employer does not let you share.
Frequently asked questions
How do I write a marketing manager resume with no management experience?
Show the parts of the job that you already do. Write the budget that you controlled, the campaigns that you led, and the people that you directed, such as interns, freelancers, or an agency. Apply first to jobs with a small team or a team of one, because they ask more for campaign results than for people management.
What numbers should a marketing manager put on a resume?
Use numbers that connect to revenue: pipeline, revenue, CAC, ROAS, conversion rate, and customer retention. Add your budget and your team size to show scope. Give a start value, an end value, and a time for each result.
Which certifications help a marketing manager resume?
No certification is required. Google Ads, Google Analytics, and HubSpot certifications show that you can use the tools in the job posting. The AMA Professional Certified Marketer (PCM) shows broad marketing knowledge. Clear results from real campaigns count more than any certification.
Should a marketing manager resume have a summary or an objective?
Use a summary. Marketing leaders hire for results, so the first lines must give your budget, your channels, and one revenue number, such as pipeline or ROAS. An objective gives your goal, not your results.
How long should a marketing manager resume be?
Use one page when you have less than about 8 to 10 years of relevant experience. After that, you can use two pages. A specialist with 5 years and a manager with 7 years both fit on one page. Put the most recent and most relevant jobs first, and shorten jobs that are more than 10 years old.
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