Sales and marketing
Sales Representative Resume Example
This page shows a full resume for an outside sales representative with 8 years of business-to-business (B2B) sales experience. The person in the example sells industrial supplies for a wholesale distributor and manages a territory of 140 accounts. Use it as a guide for your own resume.
Under the example, you find summary examples and strong bullet points with quota results. You also find the skills and certifications that employers ask for, and the keywords that applicant tracking systems (ATS) look for. Most of the advice also works for a general sales resume, for inside or outside sales.
Updated
The job in numbers (US)
1.5 times the median for all jobs.
- Sales Representative$76,460
- All jobs in the US$50,980
- Jobs
- 1,571,400 jobs (2025)
- Job outlook
- Little or no change (2025–35)
- Typical education
- High school diploma; a bachelor's degree for technical products
Source: US Bureau of Labor Statistics, Occupational Outlook Handbook. Median pay: $76,460 per year (May 2025).
Full sales representative resume example
The example uses the free LaTeX template. The person, the employers, and the numbers are fictional.
Kevin Tran
Outside Sales Representative | Industrial and MRO Supplies
kevin.tran@example.com · (555) 018-2756 · Grand Rapids, MI, US
Summary
Outside sales representative with 8 years of B2B sales experience in industrial supplies and packaging. Manage a West Michigan territory of 140 active accounts and $6.8M in annual sales. Reached 112% of quota in 2025 and 108% in 2024; opened 31 new accounts in 2 years. Daily Salesforce user with a 90-day forecast within 5% of actual sales.
Experience
Wholesale distributor of fasteners, cutting tools, safety products, and maintenance, repair, and operations (MRO) supplies; 12 branches and $210M in annual sales.
- --Manage 140 active accounts across 9 counties, mostly plant managers and purchasing agents at manufacturers; visit 18–22 customers per week.
- --Reached 112% of a $6.1M quota in 2025 and 108% of a $5.6M quota in 2024; ranked 2nd of 24 outside reps in 2025.
- --Opened 31 new accounts in 2 years from cold calls, trade show leads, and referrals; the new accounts added $940,000 in annual sales.
- --Grew territory sales from $4.9M in 2021 to $6.8M in 2025 (39%) with vendor-managed inventory programs at 12 customer plants.
- --Log every visit, quote, and opportunity in Salesforce; the 90-day forecast stayed within 5% of actual sales for the last 6 quarters.
Manufacturer of corrugated boxes and custom packaging with 2 plants and 350 employees.
- --Answered 60–80 calls and emails per day from distributors and direct customers; quoted 25–35 custom orders per week.
- --Converted 28% of quotes to orders, against a team average of 21%.
- --Grew a book of 85 small accounts from $1.2M to $1.6M in annual sales in 2 years with reorder reminders and void-fill product add-ons.
- --Coordinated rush orders with 2 plant schedulers; on-time delivery for the account book reached 97% in 2020.
Education
Skills
Awards & Honours
Certificates
Languages
English (Native) · Vietnamese (Conversational)
How to write a sales representative resume summary
Write 3 or 4 sentences. Start with your title, your years of experience, and what you sell to which buyers. Then give your territory or your number of accounts, your quota attainment for the last 1 or 2 years, and one growth number. End with your CRM system or a certification. Do not write "top performer" without a rank or a number.
- 1Title and years of experience
- 2Setting and scope
- 3One result with a number
- 4Certifications or licenses
Outside sales representative with 8 years of B2B experience in industrial supplies. Manage 140 accounts and $6.8M in annual sales in West Michigan. Reached 112% of quota in 2025 and 108% in 2024; ranked 2nd of 24 reps. Opened 31 new accounts in 2 years. Daily Salesforce user.
Business graduate (associate degree, May 2026) with 2 years of part-time work at the contractor desk of a building supply store. Served 40–60 contractor customers per shift and built quotes for orders up to $15,000. Met the monthly add-on sales target in 10 of 12 months. Valid driver's license and clean driving record; ready for territory travel.
Maintenance technician with 6 years of plant experience who now applies for outside sales jobs in MRO and industrial supplies. Know the products from daily use: bearings, belts, motors, and lubricants. Recommended vendors for a $400,000 annual spare-parts budget and trained 5 new technicians. OSHA 10-Hour General Industry card.
Sales Representative resume bullet points
Write each bullet with a verb first: the present tense for your current territory, and the past tense for older jobs. Give one number in each bullet: quota attainment, sales in dollars, accounts, calls, or a close rate. Put your best quota result first, because a sales manager looks for it before anything else.
Weak
Exceeded sales goals.
Strong
Reached 112% of a $6.1M annual quota in 2025 and ranked 2nd of 24 outside reps in the company.
Weak
Responsible for a sales territory.
Strong
Manage 140 active accounts across 9 counties and visit 18–22 customers per week.
Weak
Found new customers.
Strong
Opened 31 new accounts in 2 years from cold calls and trade show leads, which added $940,000 in annual sales.
Weak
Used Salesforce to track sales.
Strong
Logged every visit, quote, and opportunity in Salesforce; kept the 90-day forecast within 5% of actual sales for 6 quarters.
Weak
Built strong relationships with customers.
Strong
Set up vendor-managed inventory at 12 customer plants; average sales per plant rose 26% in the first year.
Use only numbers that are true. If you do not know an exact number, give a range or a frequency, such as “10–15 per day”. Do not put the names or private details of patients, clients, or students in a bullet.
Skills for a sales representative resume
Job skills
- Territory management
- Prospecting and cold calls
- Account management
- Needs analysis
- Quotes and pricing
- Contract negotiation
- Sales forecasting
- Pipeline management
- Product demonstrations
- Cross-selling and upselling
People skills
- Active listening
- Clear phone and email communication
- Time management
- Problem solving
- Self-direction
- Persistence
Software and tools
- Salesforce
- HubSpot
- Microsoft Excel
- Microsoft Outlook
- Microsoft Teams
- Zoom
- LinkedIn Sales Navigator
- Epicor Prophet 21
Certifications and licenses
Most wholesale and manufacturing sales jobs do not require a license, and a certification is optional. Put the certifications that you have in their own section with the full name, the issuer, and the year. For an outside sales job, write your driver's license in the same section if the job posting asks for one. Add product or safety training when the job posting names the same products or sites.
- Valid driver's license
- Most outside sales jobs require it, and many ask for a clean driving record. Write it in the certifications section or in the summary.
- Certified Sales Professional (CSP)
- Optional. The Manufacturers' Representatives Educational Research Foundation (MRERF) gives it. It covers sales skills for people who sell for manufacturers and their representatives.
- Certified Professional Manufacturers' Representative (CPMR)
- Optional. MRERF gives it to independent manufacturers' representatives. It is most useful if you own or work for a rep agency.
- OSHA 10-Hour card
- Optional. It is useful when you visit plants or construction sites. Trainers in the Occupational Safety and Health Administration (OSHA) Outreach Training Program teach the course.
- Manufacturer product training
- Optional. Many manufacturers train distributor reps on their product lines. Write the product line when the job posting names the same brands.
ATS keywords for a sales representative resume
An applicant tracking system (ATS) is the software that employers use to collect and sort applications. Recruiters search it for words from the job posting. Job postings for this role often use the words below. Use a word only when it is true for you.
- B2B sales
- outside sales
- territory management
- quota attainment
- new business development
- prospecting
- cold calling
- account management
- Salesforce
- CRM
- pipeline management
- sales forecasting
- negotiation
- customer retention
- cross-selling
- key accounts
- distributor
- wholesale
- manufacturing
- trade shows
Which of these words does your resume have? Paste a job description, and PDF CV shows the match.
Check your resumeTips for a sales representative resume
Write quota attainment for every sales job
Sales managers look for quota numbers first. Write the percentage, the quota amount, and the year for each job, such as "112% of $6.1M (2025)". If you missed quota in one year, show the other years and your rank in the team.
Separate new accounts from account growth
Some territory jobs ask mostly for new customers. Other jobs ask you to grow the current accounts. Write one bullet for each: the number of new accounts with their sales, and the growth of your current accounts in percent or dollars.
Name the products and the buyers
A sales manager wants to know if you can sell their product to their customers. Write the product types, such as fasteners or packaging, and the buyer types, such as plant managers or purchasing agents. These words often match the words in the job posting.
Show your CRM records
Many wholesale and manufacturing companies use a CRM system, such as Salesforce or HubSpot. Name the system and write what you do with it: call logs, pipeline reports, or forecasts. A number such as forecast accuracy shows that your records are reliable.
Show product knowledge for technical products
Employers that sell technical or scientific products usually ask for a bachelor's degree, often in a field related to the product. Put the degree and any product training near the top. If you do not have the degree, show hands-on product experience, such as work as a technician.
Frequently asked questions
How do I write a sales representative resume with no sales experience?
Show the parts of sales that you already did. Retail, customer service, hospitality, and trade jobs all have customers, targets, and numbers. Write the number of customers per shift, the sales targets that you met, and any add-on sales results. Many wholesale employers train new reps on the job, so show that you learn products fast.
Should I put my quota numbers on my resume?
Yes. Quota attainment is the first number that most sales managers look for. Give the percentage, the quota amount, and the year. Do not give confidential customer names or customer prices from a former employer.
What is the difference between inside sales and outside sales on a resume?
An inside sales representative sells by phone, email, and video calls from an office. An outside sales representative visits customers in a territory. Use your exact title. Add the call volume for inside sales or the territory size for outside sales, because the two jobs use different measures.
What certifications help a sales representative resume?
Most jobs do not require a certification. Some reps earn the Certified Sales Professional (CSP), and independent reps can earn the Certified Professional Manufacturers' Representative (CPMR). In industrial sales, manufacturer product training and an OSHA 10-Hour card can also help. A record of quota attainment counts more than any certification.
How long should a sales representative resume be?
A sales resume fits on one page until you have about 8 to 10 years of sales experience. With a longer record, two pages are fine. Put your quota results and awards on the first page in both cases, and keep each bullet to one or two lines.
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